Post processing White Balance: The 18% grey side can control expose value; the white side can balance the colour and grey cards can be used for in-camera white balance or post-processing white balance.
Exposure Correction: The grey reference reflector provides a standard reference object for exposure determination in photography and works for the exposure correction and white side for white balance setting.
Works Best work for Complex Events: The handy double-sided pop up 11 when working in different lighting conditions. It provides a major benefit when working under pressure at events such as weddings or fashion shows.
Accurate Colour Balance & Exposure: The grey reflector ensures that your photos and videos are accurately exposed and colour balanced, allowing you to adjust exposure and colour balance in camera, or in your post-production software.
Portable & Convenient: The reflector collapses to just 1/3 of its full size, allowing it to fit in most camera bags. The loop on one side of the sleeve allows you to carry around easily.